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I have seem Twitter icons that were supposed to be for very high-end legal partners who were hanging off the back of a “party boat” – probably not the image they want to be most closely associated with for business use. Your customers can see you for you! Remember to go for something that reflects the industry you’re in, however.
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Photos can work quite well for professional use of Social Media. Let’s look at a couple of the ins and outs of the more common methods out there: Photos: Neither of those images will help you build your brand or your business, and getting tagged as a probable spammer will actually hurt your cause.
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Using the default brands you instantly as someone who’s either fake (a spammer, temp account, etc.) or else someone who just has no clue at all how Social Media works. Do not go with the default egg, shadow, outline, etc. So what image will you choose to represent yourself?įirst things first, you MUST change this from the default image for Twitter, Facebook, Pinterest, etc. And they can often tell more than you want them to from just that one small icon. One of the very first things people see when they look at your tweets, posts, and pages is your picture. What about your literal *image* in Social Media – your icon, avatar, profile picture, etc.? So you’ve been reading along on this and other blogs, and you’ve begun crafting your image in Social Media. Stay safe, think smart, and always suspect that “free” wifi hotspot you just picked up. Ask around to see who the best fit is for you in your geographic region and for the type of things you do online. I have used them for about a year now, and haven’t had any issues, but they’re not the only game in town. Note that WiTopia is just one of several providers of these services. They’re great for that extra level of protection when you’re stuck using a network you just don’t have a good feeling about. These services are not free, but WiTopia is reasonably priced (US$50/year) for personal use. Once there, the traffic is allowed to enter the internet just like normal, but anyone listening in on the wifi hotspot you’re connected to will see gibberish. While not totally foolproof, the idea of this kind of tool is to encrypt your data traffic from your laptop to one of their data centers. Use a personal VPN service like WiTopia to shield your connection and the data going over it.
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If that’s just not possible, then protect yourself. This gives you direct connectivity via a wifi access point (the device) that you know is connected to your carrier, and not an unknown access point. Most iPhones can perform that function (for an extra fee to your carrier), and most wireless carriers also have stand-alone devices that can provide connectivity over their networks when you’re out and about. While SSL (secured) connections can remove some of this risk, if you’re on a hostile wifi hotspot then this tech cannot completely protect you.Ī much safer bet is to use your own personal hotspot. Added to that, if you send or receive information across the network (which is, of course, the whole point), then the attacker can see all of that traffic “in the clear” and gain personal information from you as you surf. They’ve got the ability to start introducing malware and doing all forms of nasty stuff.
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What that means is that an attacker can already be connected to your device before you know that they’re there.
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Even when you know it’s a free carrier hotspot, you have no idea who else is on that same connection with you, and how much control they’ve carved out for themselves. Public wifi sounds like a great idea, but the current state of our technology – at least here in the US – doesn’t allow you to be sure that “ATTWiFi001″ is actually a hotspot created and maintained by ATT until you’re already connected to it. Let me repeat that – never connect to a free wifi hotspot unless you know for absolute certain who owns it, who’s on it, and what the vendor is doing with the data you send across it. If it is at all possible for you to avoid them, do so. When you’re traveling, there is a huge temptation to use all those free wifi hotspots you come across. Today, let’s talk about digital security while you’re on the road with OS X or iOS.
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Strip-searches at the TSA Checkpoints aside, the seats are roomier, the view is better and the cafe car is open nearly the whole trip.īut, back to the blog, there are a few things that you should be thinking about when traveling with your Mac that revolve around security. As many of you already know, I prefer the trains to the airlines these days because I can get much more done, and it’s much more comfortable to boot.